Model Integratif Pengaruh Green Marketing Strategy terhadap Green Purchase Intention dengan Green Brand Positioning dan Attitude toward Green sebagai Variabel Mediasi. JEMABD : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Digital, [S. l.], v. 1, n. 4, p. 194–202, 2025. DOI: 10.61674/da5cr771. Disponível em: https://ojs.gelcipnus.org/index.php/jemabd/article/view/159. Acesso em: 22 mar. 2026.